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Answering Real-World Business Questions with Google Insights for Search
Google has a wide range of media planning tools that when combined, provide actionable insights for marketers. Whether you are developing an online media plan from scratch or iterating on an existing...
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Understanding the Value of Social Media Impressions
Social Media has made brand interaction more efficient and measurable. However, many marketers are still struggling to make social media an effective vehicle for engagement. This analysis from Nielsen...
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Google’s New Image-Based Ad Format for Online Retailers
Comparison shopping engines flourish and fade, ad formats evolve, competition and pricing fluctuate; but one thing remains constant: online retailers must continually rethink their advertising mix in...
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10 Tips to Improve the Performance of Google Product Listing Ads
In part 1 of our post we covered the basics of Google’s new Product Listing Ad format and how online retailers can use it to increase sales. This list of best practices is intended for marketers who...
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3 Google Marketing Platforms Crucial to Outdoor Retailers
An Unofficial Look at AdWords, Product Listing Ads and Google+ Local This material was presented at Outdoor Retailer Winter Market 2013. A video of the session is available here. Session Summary from...
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Don’t Wait for Google. An Overview of Enhanced Campaigns
In June 2013, Google will automatically convert your existing campaigns over to the Enhanced Campaign format. Since this change could have significant impacts to your ad targeting and budget, it’s a...
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Better Together: An Integrated Online Marketing Case Study Series
How Foghorn Labs helped 3 active lifestyle brands increase eComm revenue Session Summary from the Outdoor Industry Association: Over two years in the making, this case study series presents three...
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6 Reasons Why Foghorn Labs Expanded to Portland
“Did you not get enough rain in San Francisco?” This is how a Bay Area friend reacted when I told him we were moving our main office from San Francisco to Portland. The literal answer would be “yes”...
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Allocating Incremental PPC Advertising Dollars
One of the most common questions we get from clients is: “if we can secure additional PPC budget, where should it be allocated?” Pay per click (PPC) channels capable of generating a low cost per sale...
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What Social Media Platforms Should Your Brand Focus On?
As a company seeking more customers and sales, you realize the importance of your outreach on the Internet, and with social media evolving as the center of online marketing efforts, you know you have...
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Specialty Outdoor Retail Stores Still Have a Place in a Digital World
Retail rehab. This historic Salvation Army building in SE Portland is the new home of a unique specialty retail store. While large online retailers are experiencing exponential growth, many specialty...
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Converting Web Traffic Into Customers – Omnichannel Trends in the Outdoor...
We just returned from a fun and productive trip to Outdoor Retailer in Salt Lake City followed by the SIA SnowShow in Denver. As promised, here’s the full deck from our session at SIA for folks who...
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Understanding the Value of Social Media Impressions
Social Media has made brand interaction more efficient and measurable. However, many marketers are still struggling to make social media an effective vehicle for engagement. This analysis from Nielsen...
View ArticleClik here to view.
Online Media Planning with Doubleclick Ad Planner
Doubleclick Ad Planner is a free media planning tool that identifies websites your target audience is likely to visit so you can make better-informed advertising decisions. So why is Google giving this...
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Answering Real-World Business Questions with Google Insights for Search
Google has a wide range of media planning tools that when combined, provide actionable insights for marketers. Whether you are developing an online media plan from scratch or iterating on an existing...
View ArticleThree Google Marketing Platforms Crucial to Outdoor Retailers
An unofficial look at AdWords, Product Listing Ads and Google+ Local This material was presented at Outdoor Retailer Winter Market 2013. A video of the session is available here. Session Summary...
View ArticleClik here to view.
Six Active Lifestyle Brands Doing Social Media Right
Spark interest. Build credibility. Cultivate community. My last post shared insights for choosing the right social media platform for your brand and the benefits of tailoring content to the personality...
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Specialty Outdoor Retail Stores Still Have a Place in a Digital World
Retail rehab. This historic Salvation Army building in SE Portland is the new home of a specialty retail store. While large online retailers are experiencing exponential growth, many specialty outdoor...
View ArticleClik here to view.
What Social Media Platforms Should Your Brand Focus On?
As entrepreneurs, marketers, and enthusiasts, we understand the pivotal role that social media platforms play in the modern business landscape. Each platform is constantly evolving and adding new...
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Programmatic Ad Campaigns are Only as Intelligent as the People Running Them
Part 1 of 3: An advertiser’s guide to the strengths and limitations of programmatic ad platforms Ad Tech’s Buzzword of the Year The term “programmatic” is approaching “big data” in the marketing...
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